As customer demand increases, many SMEs find that they need employees with more specialised skill sets, often relating to IT, data science, digital marketing and design. The problem is that they don't have the capital or headcount to hire those specialists full-time as soon as they are needed. This is where the gig economy can make a big difference.
Does your business or brand require digital marketing/social media expertise, but lack the necessary resources and capital for a dedicated full timer? And do you really think freelancers and/or interns are a viable long-term solution?