The Social StewardMay 72 minWFH This Circuit BreakerIt's been about a month since the COVID-19 Circuit Breaker measures, and it's been business as usual (or rather at home) for us at TSS. As a digital agency, w...
The Social StewardOct 20, 20192 minIs Influencer Marketing Worth It?In response to TODAY’s queries, Mr Alex Frolov, HypeAuditor’s chief executive officer, said that 47 per cent of influencers in Singapore artificially increas...
The Social StewardMar 9, 20191 minToo Big To Fail? Or Too Big So Fail?Another major aspect, other than keeping food quality consistent, is that many food businesses don’t dedicate much to marketing and rely on a couple of Faceb...
The Social StewardApr 11, 20181 minWould you call a customer who left 1-star review a “crying baby”?By now, most businesses should know that ungracious replies to negative Facebook reviews is a big no-no, for obvious reasons. In today's day and age, it's pr...
The Social StewardFeb 20, 20181 minSo much pre-publicity; but what about post-publicity?There was zero queue when I went during lunch (a reminder to future food owners/marketers that post publicity is equally important.) With the rising populari...
