Social Media Happenings In Singapore

The Social Steward

WFH This Circuit Breaker

It's been about a month since the COVID-19 Circuit Breaker measures, and it's been business as usual (or rather at home) for us at TSS....

The Social Steward

Is Influencer Marketing Worth It?

In response to TODAY’s queries, Mr Alex Frolov, HypeAuditor’s chief executive officer, said that 47 per cent of influencers in Singapore...

The Social Steward

Too Big To Fail? Or Too Big So Fail?

Another major aspect, other than keeping food quality consistent, is that many food businesses don’t dedicate much to marketing and rely...

The Social Steward

Would you call a customer who left 1-star review a “crying baby”?

By now, most businesses should know that ungracious replies to negative Facebook reviews is a big no-no, for obvious reasons. In today's...

The Social Steward

So much pre-publicity; but what about post-publicity?

There was zero queue when I went during lunch (a reminder to future food owners/marketers that post publicity is equally important.) With...