Social Media Happenings In Singapore

WFH This Circuit Breaker

It's been about a month since the COVID-19 Circuit Breaker measures, and it's been business as usual (or rather at home) for us at TSS....

Is Influencer Marketing Worth It?

In response to TODAY’s queries, Mr Alex Frolov, HypeAuditor’s chief executive officer, said that 47 per cent of influencers in Singapore...

Too Big To Fail? Or Too Big So Fail?

Another major aspect, other than keeping food quality consistent, is that many food businesses don’t dedicate much to marketing and rely...

Would you call a customer who left 1-star review a “crying baby”?

By now, most businesses should know that ungracious replies to negative Facebook reviews is a big no-no, for obvious reasons. In today's...

So much pre-publicity; but what about post-publicity?

There was zero queue when I went during lunch (a reminder to future food owners/marketers that post publicity is equally important.) With...