Social Media Trends

The Social Steward

Is Influencer Marketing Worth It?

In response to TODAY’s queries, Mr Alex Frolov, HypeAuditor’s chief executive officer, said that 47 per cent of influencers in Singapore...

The Social Steward

Social Networking - Top Activity On Mobile Phones In Singapore

Social Networking' ranked as the top activity amongst mobile phone users in Singapore at 77.8% vs second placed 'traditional call and...

The Social Steward

In-house vs agency marketing: which is for you?

Typically, this hybrid strategy (co-source marketing) involves retaining the brains (strategy by the in-house marketing manager) and...

The Social Steward

Embrace the gig economy - it's really effective for SMEs and even MNCs.

As customer demand increases, many SMEs find that they need employees with more specialised skill sets, often relating to IT, data...

The Social Steward

#DAYFakeIGPhotos >> #FakeNews

I'll admit, our photoshop skills might not be as l337 as some folks out there, but hey - at least its the real deal! Check out some of...

The Social Steward

Paid or Organic Social Media Posts? Do both!

Tune research found that organic SEO combined with paid search advertisements boosted revenue up to 30 percent. One ecommerce platform...

The Social Steward

Influencers or Influencers

If we do the math with 50 social media influencers and the typical rate card, it would suggest that a single Instagram post can range...