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    WFH This Circuit Breaker
    The Social Steward
    • May 7, 2020
    • 2 min

    WFH This Circuit Breaker

    It's been about a month since the COVID-19 Circuit Breaker measures, and it's been business as usual (or rather at home) for us at TSS....
    96 views0 comments
    Is Influencer Marketing Worth It?
    The Social Steward
    • Oct 20, 2019
    • 2 min

    Is Influencer Marketing Worth It?

    In response to TODAY’s queries, Mr Alex Frolov, HypeAuditor’s chief executive officer, said that 47 per cent of influencers in Singapore...
    91 views0 comments
    Too Big To Fail? Or Too Big So Fail?
    The Social Steward
    • Mar 9, 2019
    • 1 min

    Too Big To Fail? Or Too Big So Fail?

    Another major aspect, other than keeping food quality consistent, is that many food businesses don’t dedicate much to marketing and rely...
    78 views0 comments
    Social Networking - Top Activity On Mobile Phones In Singapore
    The Social Steward
    • Feb 3, 2019
    • 1 min

    Social Networking - Top Activity On Mobile Phones In Singapore

    Social Networking' ranked as the top activity amongst mobile phone users in Singapore at 77.8% vs second placed 'traditional call and...
    22 views0 comments
    In-house vs agency marketing: which is for you?
    The Social Steward
    • Dec 27, 2018
    • 1 min

    In-house vs agency marketing: which is for you?

    Typically, this hybrid strategy (co-source marketing) involves retaining the brains (strategy by the in-house marketing manager) and...
    53 views0 comments
    Embrace the gig economy - it's really effective for SMEs and even MNCs.
    The Social Steward
    • Oct 16, 2018
    • 1 min

    Embrace the gig economy - it's really effective for SMEs and even MNCs.

    As customer demand increases, many SMEs find that they need employees with more specialised skill sets, often relating to IT, data...
    13 views0 comments
    #DAYFakeIGPhotos >> #FakeNews
    The Social Steward
    • Jun 20, 2018
    • 1 min

    #DAYFakeIGPhotos >> #FakeNews

    I'll admit, our photoshop skills might not be as l337 as some folks out there, but hey - at least its the real deal! Check out some of...
    17 views0 comments
    Would you call a customer who left 1-star review a “crying baby”?
    The Social Steward
    • Apr 11, 2018
    • 1 min

    Would you call a customer who left 1-star review a “crying baby”?

    By now, most businesses should know that ungracious replies to negative Facebook reviews is a big no-no, for obvious reasons. In today's...
    30 views0 comments
    So much pre-publicity; but what about post-publicity?
    The Social Steward
    • Feb 20, 2018
    • 1 min

    So much pre-publicity; but what about post-publicity?

    There was zero queue when I went during lunch (a reminder to future food owners/marketers that post publicity is equally important.) With...
    104 views0 comments
    Paid or Organic Social Media Posts? Do both!
    The Social Steward
    • Jan 25, 2018
    • 1 min

    Paid or Organic Social Media Posts? Do both!

    Tune research found that organic SEO combined with paid search advertisements boosted revenue up to 30 percent. One ecommerce platform...
    19 views0 comments
    Influencers or Influencers
    The Social Steward
    • Jan 18, 2018
    • 2 min

    Influencers or Influencers

    If we do the math with 50 social media influencers and the typical rate card, it would suggest that a single Instagram post can range...
    58 views0 comments
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