In response to TODAY’s queries, Mr Alex Frolov, HypeAuditor’s chief executive officer, said that 47 per cent of influencers in Singapore artificially increas...

Another major aspect, other than keeping food quality consistent, is that many food businesses don’t dedicate much to marketing and rely on a couple of Faceb...

Social Networking' ranked as the top activity amongst mobile phone users in Singapore at 77.8% vs second placed 'traditional call and messaging' at 62.4%. Nu...

Typically, this hybrid strategy (co-source marketing) involves retaining the brains (strategy by the in-house marketing manager) and outsourcing the hands an...

As customer demand increases, many SMEs find that they need employees with more specialised skill sets, often relating to IT, data science, digital marketing...

I'll admit, our photoshop skills might not be as l337 as some folks out there, but hey - at least its the real deal! Check out some of our real photography w...

By now, most businesses should know that ungracious replies to negative Facebook reviews is a big no-no, for obvious reasons. In today's day and age, it's pr...

There was zero queue when I went during lunch (a reminder to future food owners/marketers that post publicity is equally important.) With the rising populari...

Tune research found that organic SEO combined with paid search advertisements boosted revenue up to 30 percent. One ecommerce platform saw revenue increase o...

If we do the math with 50 social media influencers and the typical rate card, it would suggest that a single Instagram post can range from $150 (folks with n...