The Social Steward
WFH This Circuit Breaker
It's been about a month since the COVID-19 Circuit Breaker measures, and it's been business as usual (or rather at home) for us at TSS....
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The Social Steward
- Oct 20, 2019
- 2 min
Is Influencer Marketing Worth It?
In response to TODAY’s queries, Mr Alex Frolov, HypeAuditor’s chief executive officer, said that 47 per cent of influencers in Singapore...
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The Social Steward
- Mar 9, 2019
- 1 min
Too Big To Fail? Or Too Big So Fail?
Another major aspect, other than keeping food quality consistent, is that many food businesses don’t dedicate much to marketing and rely...
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The Social Steward
- Feb 3, 2019
- 1 min
Social Networking - Top Activity On Mobile Phones In Singapore
Social Networking' ranked as the top activity amongst mobile phone users in Singapore at 77.8% vs second placed 'traditional call and...
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The Social Steward
- Dec 27, 2018
- 1 min
In-house vs agency marketing: which is for you?
Typically, this hybrid strategy (co-source marketing) involves retaining the brains (strategy by the in-house marketing manager) and...
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The Social Steward
- Oct 16, 2018
- 1 min
Embrace the gig economy - it's really effective for SMEs and even MNCs.
As customer demand increases, many SMEs find that they need employees with more specialised skill sets, often relating to IT, data...
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The Social Steward
- Jun 20, 2018
- 1 min
#DAYFakeIGPhotos >> #FakeNews
I'll admit, our photoshop skills might not be as l337 as some folks out there, but hey - at least its the real deal! Check out some of...
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The Social Steward
- Apr 11, 2018
- 1 min
Would you call a customer who left 1-star review a “crying baby”?
By now, most businesses should know that ungracious replies to negative Facebook reviews is a big no-no, for obvious reasons. In today's...
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The Social Steward
- Feb 20, 2018
- 1 min
So much pre-publicity; but what about post-publicity?
There was zero queue when I went during lunch (a reminder to future food owners/marketers that post publicity is equally important.) With...
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The Social Steward
- Jan 25, 2018
- 1 min
Paid or Organic Social Media Posts? Do both!
Tune research found that organic SEO combined with paid search advertisements boosted revenue up to 30 percent. One ecommerce platform...
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The Social Steward
- Jan 18, 2018
- 2 min
Influencers or Influencers
If we do the math with 50 social media influencers and the typical rate card, it would suggest that a single Instagram post can range...
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