The Social StewardMay 72 minWFH This Circuit BreakerIt's been about a month since the COVID-19 Circuit Breaker measures, and it's been business as usual (or rather at home) for us at TSS. A...
The Social StewardOct 20, 20192 minIs Influencer Marketing Worth It?In response to TODAY’s queries, Mr Alex Frolov, HypeAuditor’s chief executive officer, said that 47 per cent of influencers in Singapore ...
The Social StewardMar 9, 20191 minToo Big To Fail? Or Too Big So Fail?Another major aspect, other than keeping food quality consistent, is that many food businesses don’t dedicate much to marketing and rely ...
The Social StewardFeb 3, 20191 minSocial Networking - Top Activity On Mobile Phones In SingaporeSocial Networking' ranked as the top activity amongst mobile phone users in Singapore at 77.8% vs second placed 'traditional call and mes...
The Social StewardDec 27, 20181 minIn-house vs agency marketing: which is for you?Typically, this hybrid strategy (co-source marketing) involves retaining the brains (strategy by the in-house marketing manager) and outs...
The Social StewardOct 16, 20181 minEmbrace the gig economy - it's really effective for SMEs and even MNCs.As customer demand increases, many SMEs find that they need employees with more specialised skill sets, often relating to IT, data scienc...
The Social StewardJun 20, 20181 min#DAYFakeIGPhotos >> #FakeNewsI'll admit, our photoshop skills might not be as l337 as some folks out there, but hey - at least its the real deal! Check out some of ou...
The Social StewardApr 11, 20181 minWould you call a customer who left 1-star review a “crying baby”?By now, most businesses should know that ungracious replies to negative Facebook reviews is a big no-no, for obvious reasons. In today's ...
The Social StewardFeb 20, 20181 minSo much pre-publicity; but what about post-publicity?There was zero queue when I went during lunch (a reminder to future food owners/marketers that post publicity is equally important.) With...
The Social StewardJan 25, 20181 minPaid or Organic Social Media Posts? Do both!Tune research found that organic SEO combined with paid search advertisements boosted revenue up to 30 percent. One ecommerce platform saw...
The Social StewardJan 18, 20182 minInfluencers or InfluencersIf we do the math with 50 social media influencers and the typical rate card, it would suggest that a single Instagram post can range fro...
