• The Social Steward

In-house vs agency marketing: which is for you?

Updated: May 7


Typically, this hybrid strategy (co-source marketing) involves retaining the brains (strategy by the in-house marketing manager) and outsourcing the hands and feet (content and execution by the agency). Especially for startups and SMEs with limited resources, this hybrid approach is usually characterized as being the most cost-effective option.

A very good read in my opinion for all business owners! Here are some typical questions that I'm sure most business owners constantly ask themselves when it comes to their Social Media accounts:

  1. Should I hire an experienced social media manager with the know-how and experience, but whose value is more in higher level strategizing than the day-to-day social media execution?

  2. Should I then also hire a Social Media Intern, but open the can of worms to endless cycles of onboarding, training, interviews every few months?

  3. Or should I outsource it completely to an agency who might charge you an arm and a leg to strategize and execute? (Btw, we don't accept limbs - just kidding 😂 We definitely don't cost a bomb as compared to other options in the market)

Here at The Social Steward, we offer seamless digital marketing solutions that can be tailored to suit our clients' specific needs. Be it social media management, social media marketing (FB & Instagram Ads) or content creation (outdoor/indoor photoshoots, flatlays etc), we've got you covered!


Speak to us today to find out more!


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